STREAMING AUDIO & PODCASTS
Scale across multiple inventory sources using these creative specifications.
File types:
.MP3
.M4A
.WAV
Bitrate:
160 kbps
Hosted .MP3 files should have a constant bitrate.
Spot length:
15 seconds or 30 seconds
Companion banner file types:
.JPEG
.JPG
.PNG
Publisher Specifications
ACast (BBC, The Economist, Financial Times, Vice, Yahoo, The Guardian)
iHeart Media (Audio and Podcasts)
Pandora accepts both VAST and DAAST for third-party creatives.
Audacy (Radio.com) (Audio and Podcasts)
Spotify only accepts VAST for third-party creatives.
Pandora AUDIO AND DESIGN TEMPLATES:
http://www.pandora.com/static/pandoraclient/adtemplates/home.html
Pandora Audio ad
Formats: .mp3 Bit Rate: 320 kpbs
Sample Rate: 44.1 kHz
Length: 10s, 15, 30 sec max
Note: Slates removed, if possible. Pandora can provide slate removal services with 24 hour lead time.
Pandora Video Ad
Dimensions: 16x9 - 854x480, 4x3 - 640x480 Source Video Format: Uncompressed .mov, .avi, MPEG-1, MPEG-4
Max Auto-Play Length: 30 sec
Max Video Source File Size: 50mb
Max Encoded Video File Size: 5mb (Web), 2.2mb (WiFi), 1mb (Cell)
Encoded File Format: .mp4
Max Video Frame Rate: 24fps
Pandora STANDARD BANNER WEB
Dimensions: 300x600 or 300x250
Site-served Formats: .jpg, .gif
3rd Party Tag Formats: Standard, Iframe, Javascript Max Initial File Size: 100kb
Max Polite File Load: 200kb
Max Frame Rate: 24fps
Max Animation Length: 15 sec
Banner Looping Limit: Unlimited
Z-index Value: <1000
Note: Use of Flash/SWF is not permitted as browsers have adopted plugins/settings which auto-pause Flash content. HTML5 must be wrapped in a 3rd party tag.
Pandora STANDARD BANNER MOBILE
Dimensions: 300x250
Static Formats: .jpg, .gif
3rd Party Tag Formats: Standard, Javascript Max Initial File Size: 100kb
Max Polite File Load: 100kb
Animation: Yes
Max Animation Length: 15 sec
Expanding: No
Note: HTML5 must be wrapped in a 3rd party tag.
Pandora RESPONSIVE MOBILE DISPLAY
Dimensions: 640x640
Static Formats: .jpg, .gif
Max File Size: 100kb
Animation: No
Expanding: No
Note: Must be site-served by Pandora.
Pandora WEB/MOBILE AUDIO TILE
Dimensions: 500x500
Formats: .jpg
Max File Size: 100kb
Note: Must be site-served by Pandora. 1 click to external landing page only.
Pandora WEB BILLBOARD
Dimensions: 970x250
Site-served Formats: .jpg, .gif
3rd Party Tag Formats: Standard, Iframe, Javascript Max Initial File Size: 100kb
Max Polite File Load: 200kb
Max Frame Rate: 24fps
Max Animation Length: 15 sec
Banner Looping Limit: Unlimited
Z-index Value: <1000
Note: Use of Flash/SWF is not permitted as browsers have adopted plugins/settings which auto-pause Flash content. HTML5 must be wrapped in a 3rd party tag.
Pandora MOBILE WELCOME INTERSTITIAL
Dimensions: 750x1100 (Full Size), 750x800 (Safe Area)
Formats: .jpg, .gif
Max Initial File Size: 150kb Expanding: No
Note: 1x1 3rd Party Tracking only