Standard IAB Ads

Ad Sizes:

728 x 90

300 x 250

160 x 600

300 x 600

970 x 250

970 x 90

300x50

320x50

320x480

Max File Size

150K

Max Animation Length

15 seconds

Max Loops

3x

Frame Rate

24fps

Notes

  1. Creative images must be clear, recognizable, and relevant.

  2. Text appearing in the ad must be legible.

  3. Creatives must occupy the entire space of the image size you've chosen.

  4. Creatives cannot appear sideways or upside down.

  5. Creatives cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad.

  6. Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.

  7. Creative file size is recommended to be 150 KB or smaller

  8. Creatives must open a new page on click; they cannot open in the same page.

  9. Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.

  10. Clear CTA button

  11. If possible, providing 2-4 versions of creative to help alleviate ad fatigue

Accepted file types:

  • GIF, JPEG, and PNG image files

  • HTML5

 
 

HTML5 Specifications

File Sizes

  • Maximum initial load: 300 KB (200 KB recommended)

  • Maximum subload: 600 KB

  • Maximum initial file load count: 10 files

  • Maximum subload file count: 100 files

  • Maximum file size: 5 MB

  • Maximum user-initiated load: 2.2 MB (recommended)

File Packaging Methods

The following packaging options are available for HTML5 creatives:

  • A single .HTML file

  • A single root/main .HTML file with supporting images

  • A single root/main .HTML file with supporting images and additional supporting .JS and .CSS files.

When packaging HTML5 creatives, zip the assets, not the folder containing the assets.

Single HTML File

  • All information for serving the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the .HTML file.

  • The maximum .HTML file size is 200 KB.

Zip-Compressed File

  • All files for displaying the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the .zip file.

  • The primary .HTML file should be located in the root of the .zip file.

  • .Zip files must contain no more than 100 files, including at least one .HTML file for use as the initiating file for display

    • We suggest keeping the file count low to minimize browser performance impact.

  • The maximum size of any automatically-started video should be less than 1.1 MB.

  • The maximum size of any individual file is 2.2 MB.

  • The maximum size of the primary .HTML file should be 100 KB.

  • The .zip file should be smaller than 10 MB compressed and the contents should be smaller than 12 MB uncompressed.

  • Only .HTML, .JS, .CSS, .JPG, .JPEG, .GIF, .PNG, and .SVG files may be included in the .zip file.

Size Definition

The IAB has suggested that the dimensions of your creative be added to your primary HTML document in a meta tag inside of the head section of your document. The IAB has defined the dimension meta tag as:

<meta name="ad.size" content="width=300,height=250"/>.

Replace the width and height values with your creative’s dimensions.

If an ad size meta tag is not provided in the primary HTML document, you are prompted to enter dimensions when you submit the creative.

ClickTAG Parameters

The ClickTAG parameter is provided to the primary .HTML file as a URL parameter. The name of the URL parameter is customizable at the time of creative upload or during editing.

We suggest using JavaScript to read the parameter from the document location URL and using it to set up the landing page for your clicks. You can use single quotes (') or double quotes (") in your code, but you can not mix them. Use either all single quote or all double quotes.

Backup/Default Clickthrough Parameter

To correctly call the clickthrough page through the backup ad image, you must supply a clickthrough parameter for that purpose. If you wish to also use that clickthrough URL in your HTML5 creative, you can configure the creative to use the Backup Clickthrough URL as the Default Clickthrough URL.

Retrieving the Click-Tag Parameter

The Click Tag URL can be retrieved using the following code:

<head>
<meta name="ad.size" content="width=300,height=250">
<script type="text/javascript">
var clickTag = "http://www.google.com";
​</script>
</head>

Using Multiple Clickthrough URLs

By appending a URL escaped landing page to the click tag URL, our system tracks the click and redirects the request to the given landing page.

In the following example, "clickTag" is a placeholder for your parameter name and "http://www.thetradedesk.com" is a placeholder for your landing page.

var clickTag = getParameterByName("clickTag") + encodeURIComponent("http://www.thetradedesk.com");

Different landing pages can be used for different actions.

Using the Click-Tracking Parameter

When the advertisement is clicked on, the creative must direct the user to the correct click tag page in a new window.

Technical

*All HTML5 files require a back up GIF or JPG file and ClickTAG. Please do not use hard coded URLs - they will not be accepted.

Provide generic static backups; please name both static backup and HTML5 file the same to expediate trafficking process and ensure accuracy.