YouTube Ad Specs
Skippable Video Ads
Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. After 5 seconds, the viewer has the option to skip the ad and continue watching the video.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 15 - 30 seconds
Companion banner specs: 300 × 60 pixels
Resolution: 1080p (Full HD), Recommended pixels (px) for HD: 1920 x 1080px (horizontal), 1080 x 1920px (vertical)
Aspect ratio: 16:9 horizontal and 9:16 vertical
Headline: 15 characters max; If you have a CTA, 10 characters max
Non-Skippable Video Ads
Non-skippable ads are short in-stream video ads that play before, during, or after another video. Viewers don't have the option to skip your ad which results in greater reach and awareness for your viewers.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 6, 15, & 30* seconds (*30s available for premium YouTube Select inventory only)
Companion banner specs: 300 × 60 pixels
Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
Aspect ratio: 16:9 horizontal and 9:16 vertical
Headline: 15 characters max; If you have a CTA, 10 characters max
Bumper Ads
Short non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 6 seconds
Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
Aspect ratio: 16:9 horizontal and 9:16 vertical
Headline: 15 characters max; If you have a CTA, 10 characters max
Responsive Video Ads (Video for Action)
With responsive video ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Video action campaigns are a simple and cost-effective way to drive more conversions on and off YouTube, all in a single automated campaign.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 15 - 30 seconds
Resolution: 1080p (Full HD) Recommended pixels (px) for HD: 1920 x 1080px (horizontal), 1080 x 1920px (vertical), 1080 x 1080px (square)
Aspect ratios: 16:9 horizontal and 9:16 vertical
Headline: 15 characters max, Long Headline - 90 characters max / Description - 90 characters max; If you have a CTA, 10 characters max
Audio Ads
YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 15 seconds
Resolution: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p), 3840 x 2160 (2160p)
Aspect ratio: 16:9 horizontal and 9:16 vertical
CTV Ads
CTV ads, also known as streaming TV ads, are advertisements delivered to viewers through connected TV.
Video must be public when uploaded to YouTube, recommend unlisted
Video length: 15 - 30 seconds
Resolution: 1080p (Full HD), Recommended pixels (px) for HD: 1920 x 1080px (horizontal) 1080 x 1920px (vertical) 1080 x 1080px (square)
Aspect ratios: 16:9 horizontal and 9:16 vertical
Masthead Ad
YouTube Masthead ads, allow you to showcase your brand, product, or service in a native video-based ad format that appears in the YouTube Home feed across all devices.
Video must be public when uploaded to YouTube, recommend unlisted
Video length: 15 – 20 seconds
Resolution: 1920 x 1080 or higher
Aspect ratios: 16:9 horizontal and 9:16 vertical
Headline / Description: 28 characters max / 58 characters max
Pause Ads
YouTube Pause ads are a new display ad format that appears when viewers pause the YouTube video that they are watching. This ad format helps you connect with viewers, capture their attention, and drive engagement without disrupting their viewing experience.
Static Image length: 10 seconds
Resolution: Width: 1080px - 1350px; Height: 1080px - 1350px
Aspect ratios: Between 4:5.5 and 4:4 (avoid extreme aspect ratios)
Headline / Description: Maximum of 70 characters, Ad name: Maximum of 255 characters
