Discovery Ads
Landscape Image – 1200x628; 1:91:1 aspect ratio
Square Image - 1200x1200; 1:1 aspect ratio
Portrait Image - 960x1200; 4:45 aspect ratio
Logo – 1200x1200; 1:1 aspect ratio
*All images can’t exceed 5,120 KB in file size; All images are required
Headline – 40 characters
Description – 90 characters
Business Name – 25 characters
*can add up to 5 headlines and 5 descriptions, but recommend providing 1 headline and description per ad to help maintain control and insight of ad variation performance. Headline, description, and business name are all required
Ad Copy Template - Creative Agencies use Discovery Tab
Carousel Ads
Landscape Image – 1200x628; 1:91:1 aspect ratio
Square Image - 1200x1200; 1:1 aspect ratio
Portrait Image - 960x1200; 4:45 aspect ratio
Logo – 1200x1200; 1:1 aspect ratio
*All images can’t exceed 5,120 KB in file size; All images are required
Headline – 40 characters
Description – 90 characters
Business Name – 25 characters
*can add up to 5 headlines and 5 descriptions, but recommend providing 1 headline and description per ad to help maintain control and insight of ad variation performance. Headline, description, and business name are all required
Responsive Video Ads (Video for Action)
With responsive video ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Video action campaigns are a simple and cost-effective way to drive more conversions on and off YouTube, all in a single automated campaign.
Video must be public when uploaded to YouTube, recommend unlisted
Video duration: 15 - 30 seconds
Resolution: 1080p (Full HD) Recommended pixels (px) for HD: 1920 x 1080px (horizontal), 1080 x 1920px (vertical), 1080 x 1080px (square)
Aspect ratios: 16:9 horizontal and 9:16 vertical
Headline: 15 characters max, Long Headline - 90 characters max / Description - 90 characters max; If you have a CTA, 10 characters max