Google Responsive Display ads

Short Headline – 30 characters each (The short headline is the first line of your ad, and appears in tight ad spaces where the long headline doesn't fit. Short headlines may appear with or without your description.)

Long Headline – 90 characters (The long headline is the first line of your ad, and appears instead of your short headline in larger ads. Long headlines may appear with or without your description. Note: When rendered in an ad, the long headline's length will depend on the site it appears on. If shortened, the long headline will end with ellipses.)

Description – 90 characters (The description adds to the headline and invites people to take action. It can be up to 90 characters, and may appear after the (short or long) headline. Note: The length of the rendered description will depend on the site it appears on. If shortened, the description will end with ellipses.)

Business Name - 25 characters

  • Landscape. If you choose the upload option, keep in mind that your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.

  • Square. If you choose the upload option, keep in mind that your square 1:1 image should be greater than 300 x 300. The file size limit is 5120KB.

  • Logo (optional). There is both a square and landscape logo. Square: Ratio is 1:1 and should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200. Landscape: For best rendering, it is also recommended to add a landscape (4:1) logo, which should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5120KB.

  • Avoid text. Text may cover no more than 20% of the image. Note: To fit in some ad spaces, your image may be cropped horizontally—up to 5% on each side.

*Google also allows an additional option that uses machine learning to mix and match images and text, and based on performance, will start to serve certain versions of creative based on those variations that machine learning creates more frequently. Please note that with this option, you are NOT able to report on performance by individual ad variation, only impression volume. Same specs apply as above, but can submit:

Short headline (up to 5), Long description (1), Description (up to 5), images (up to 15 across landscape and square, and 5 logos)

Text Recommendations: Short headline and description will show in combination, with the long description only showing with the business name. For short headlines and descriptions, which are allowed up to 5 each, we recommend unique text for each for testing vs. similar.

Sample Ads

Screen Shot 2017-03-13 at 2.30.15 PM.png