Snap ad specs

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Additional Notes

  • To prevent overlap with the following elements, Snapchat suggests avoiding placement of logos or other graphic elements within 150px of the top and bottom of creative.

  • An 'AD' slug is added by Snapchat and appears on the lower right corner of the Snap Ad.

  • A call-to-action and caret is applied by Snapchat to bottom center of creative for Snap Ads with attachments.

Photo to Video Image Requirements

The image will be converted into a video of 5 second duration.

  • Image format: PNG or JPEG

  • Minimum image size: 1080 x 1920 pixels

  • Required Image Ratio: 9:16

  • Maximum file size: 5MB

Requirements

  • Brand Name and Headline must be added.

  • Brand Name must match the paying Advertiser whose products or services are being advertised.

  • Full screen and vertically formatted.

  • Approved for viewing by a 13+ audience.

  • If featuring your Sponsored Creative Tool, the Ad must include persistent branding and a graphic text overlay with actionable message, such as, 'Unlock Lens' or a Campaign tagline.

  • Advertiser-supplied brand name and headline for Snap Ads running in between User Stories and in Our Stories.

    * Client is responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools.

    **See App Install Attachment Specs for more information.

    Restrictions

  • Letterboxing (i.e. plain colored rectangle boxes without graphics, animation or text located on the top and bottom of creative) for majority of the Ad and/or majority of the screen.

  • Use or promotion of Snapchat usernames (or accounts) and Snap-owned trademarks or products, except in the context of promoting a Snapchat account (i.e. 'Follow @advertiseraccount on Snapchat' or 'Add us on Snapchat.'

  • Text and Graphic Copy ('Swipe Up' 'Screenshot' or 'Share') and Visual Indicators (single arrows, carets, chevrons, directional emojis) are allowed only if they are static and do not dominate the creative. The only movement allowed is an introductory reveal

  • Snap UI CTA highlights (such as single semi-circle or triangle) are all allowed only if they are static and do not dominate the creative. The only movement allowed is an introductory reveal (effective late October.)

  • On-screen text or graphic CTAs that use the word Unlock, unless tied to a Snapchat creative tool (i.e. Lens, Filter, Sticker pack).

  • Use or promotion of Snapcodes.

  • Altering of Snap trademarks, including the Snapchat app icon. All uses of Snap’s trademarks must comply with Snap’s Brand Guidelines.

  • Falsely implying or suggesting any partnership or endorsement by Snap.

  • Inclusion of Snapchat UI elements or organic Snap features (restriction does not include native text bar, doodles, Helvetica font* or emojis*) *Client is responsible for obtaining licensing rights for fonts, emojis, and creative tools.

  • Emulating Publisher content to mislead Users.

  • Altering of Snap trademarks, including the Snapchat app icon. All uses of Snap’s trademarks must comply with Snap’s Brand Guidelines

  • Ads that: have little or no correlation between Top Snap and landing page, use overly sensationalized language or make unverifiable claims, and/or use deceptive copy or imagery to incentivize a user to swipe up.

  • Headlines cannot feature all capital letters.

  • Legal language within the top or bottom 150px. 

Brand Name and Headline Placement

  • Brand Name: Up to 25 characters with spaces (i.e. company name, movie title, etc.).

  • Headline: Up to 34 characters with spaces (i.e. product name, Campaign slogan/tagline, tune-in date, etc.).

    • Please Note: The Brand Name must reflect the paying Advertiser and cannot be the same as your Headline. Emojis are not permitted in either field.