YouTube video settings
Resizing your video based on YouTube's best practices recommendations before uploading it will help your videos look better on YouTube.
Video ad settings
Reporting metrics and third-party tracking
Tracking within YouTube video content
Including third-party tracking pixels is optional. However, if you include them, they must meet requirements for third-party ad serving. They must also follow these requirements:
Companion banner ads (optional)
If a companion ad isn't provided, no other advertiser's ad will appear next to your pre-roll. When comparing video impressions with companion impressions remember that companion banner ads are not served on all YouTube pages where in-stream ads are served
Companion banners won't show for in-stream ads shown to users watching videos on YouTube Leanback, whether on GoogleTV or in their browser.
Call-to-action (CTA) overlays
CTA overlays are provided for TrueView in-stream ads and in-stream ads bought on reserve in Google AdWords.
How CTA overlays work
The CTA overlay appears as soon as the video starts playing, and then collapses to show just the thumbnail image after 15 seconds. On desktop browsers, viewers can hover to expand the CTA. On mobile browsers, viewers can click the thumbnail image or arrow to expand it.
Learn more about CTA overlays.