Pinterest ads

Promoted Pins are image-based ads that are displayed in a user’s feed. They look like a regular pin and are good for advertising individual products that you want to get the word out about. They come in different formats, but all of them follow the same ad specs.

Promoted pins ad specs

  • Media: Image

  • Width: Minimum 600 pixels

  • Height: 1000 pixels by 1500 pixels

  • Format: PNG and JPEG

  • Aspect Ratio: 2:3

  • Small Thumbnail: 69 pixels by 69 pixels

  • Large Thumbnail: 216 pixels by 146 pixels

  • Additional Note: Pins should be vertically oriented so they appear fully on users’ feeds.

  • Description copy: Max 500 characters (prioritize first 1-2 sentences)

Promoted Video Pins

You can also create promoted pins with videos in them. How-to videos and products and services demonstrations work especially well with Pinterest’s video advertising.

Pinterest video advertising specs

  • Media: Video

  • File Type: .mp4 or .mov (YouTube or Vimeo)

  • Max File Size: Under 2GB

  • Video Length: minimum 4 seconds, max 30 minutes

  • Aspect ratio: shorter than 1:2, taller than 1:91:1

  • Description copy: Max 500 characters (prioritize first 1-2 sentences)