Companion Ad Units:
Accepted File Formats: jpg, gif, and html5
Max files size: 50k
15 seconds of animation, maximum of 3 loops.
MPEG2, Quicktime, or WMV file sources
4:3 or 16:9 (preferred) aspect ratio
29.97/30 frames per second
At least 640x480 video resolution
15, 30, 45, and 60 second videos accepted. 15 and 30 second preferred
6 second video accepted
Format: Display & Video 360 accepts video creatives in the following formats:
File types: .avi, .mov, .mp4, .m4v, .mpeg, .mpg, .oga, .ogg, .ogv, .webm, .wmv
VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges.
VPAID: Display & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & Video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in Studio and synced through Campaign Manager. For third-party VPAID creatives, follow the instructions in the "Third-party VAST tags" section below.
Size: Video creatives hosted by Display & Video 360 can be up to 1 GB. Always upload a source file with the highest possible specifications you have available so that Display & Video 360 can transcode the asset into as many serving files as possible. However, individual exchanges may have different maximum file sizes, so plan accordingly.
Duration: Video inventory supports a variety of durations, such as:
Less than 15 seconds
At least 90 seconds
More details about duration
Aspect ratio: Display & Video 360 accepts video creatives with the following aspect ratios:
Landscape/horizontal videos must have an aspect ratio of 16:9 (for example, 640 × 360) or 4:3 (for example, 640 × 480).
Portrait/vertical videos must have an aspect ratio of 9:16 (for example, 360 × 640) or 3:4 (for example, 480 × 640).
Clickthrough URL: Make sure the creative has a clickthrough URL specified. Note that the clickthrough URL will be opened in a new window.
Third-party VAST tags: Display & Video 360 accepts third-party VAST tags containing VAST and VPAID creatives. Display & Video 360 wraps the tags according to the VAST 2.0, VAST 3.0, or VAST 4.0 specification based on the requirements of each individual exchange. This might result in some metrics specific to each version of VAST, such as skips offset for VAST 3.0 and VAST 4.0, not being available for a creative.
VPAID adapter: Display & Video 360 uses an HTML5 VPAID adapter for Active View measurements for video ads.
Video and audio:
File format: .mov or .mp4
Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080
Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440
Square: 720 × 720, 1080 × 1080, 1920 × 1920
Landscape/horizontal: 16:9 or 4:3
Portrait/vertical: 9:16 or 3:4
Frame Rate: 23.98 or 29.97
Bitrate: At least 20 Mbps
Length: 15 or 30 seconds
File size: Up to 1GB (per the Campaign Manager file size limit)
Black bars: No black bars
Letterboxing: No letterboxing
Codec: PCM (preferred) or AAC
Bitrate: At least 192 Kbps
Bit: 16 or 24 bit only
Sample rate: 48 kHz
Audio settings: Required
Companion banner size 20K.
Companion can be an image or HTML5.
Companion banner animation time should be 15 seconds.
Companion banner 18-24 FPS.
Include 300 × 250, 728 × 90, and 300 × 60 companion banner options.