In-stream Video

Companion Ad Units:

  • 300x250

  • Accepted File Formats: jpg, gif, and html5

  • Max files size: 50k

  • 15 seconds of animation, maximum of 3 loops.

 

Instream Video:

  • MPEG2, Quicktime, or WMV file sources

  • 4:3 or 16:9 (preferred) aspect ratio

  • 29.97/30 frames per second

  • At least 640x480 video resolution

  • 15, 30, 45, and 60 second videos accepted. 15 and 30 second preferred

  • 6 second video accepted

Technical requirements

  • Format: Display & Video 360 accepts video creatives in the following formats:

    • File types: .avi, .mov, .mp4, .m4v, .mpeg, .mpg, .oga, .ogg, .ogv, .webm, .wmv

    • VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges.

    • VPAID: Display & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & Video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in Studio and synced through Campaign Manager. For third-party VPAID creatives, follow the instructions in the "Third-party VAST tags" section below.

  • Size: Video creatives hosted by Display & Video 360 can be up to 1 GB. Always upload a source file with the highest possible specifications you have available so that Display & Video 360 can transcode the asset into as many serving files as possible. However, individual exchanges may have different maximum file sizes, so plan accordingly.

  • Duration: Video inventory supports a variety of durations, such as:

    • Less than 15 seconds

    • 15 seconds

    • 20 seconds

    • 30 seconds

    • 60 seconds

  • At least 90 seconds

  • More details about duration

  • Aspect ratio: Display & Video 360 accepts video creatives with the following aspect ratios:

    • Landscape/horizontal videos must have an aspect ratio of 16:9 (for example, 640 × 360) or 4:3 (for example, 640 × 480).

    • Portrait/vertical videos must have an aspect ratio of 9:16 (for example, 360 × 640) or 3:4 (for example, 480 × 640).

  • Clickthrough URL: Make sure the creative has a clickthrough URL specified. Note that the clickthrough URL will be opened in a new window.

  • Third-party VAST tags: Display & Video 360 accepts third-party VAST tags containing VAST and VPAID creatives. Display & Video 360 wraps the tags according to the VAST 2.0, VAST 3.0, or VAST 4.0 specification based on the requirements of each individual exchange. This might result in some metrics specific to each version of VAST, such as skips offset for VAST 3.0 and VAST 4.0, not being available for a creative.

  • VPAID adapter: Display & Video 360 uses an HTML5 VPAID adapter for Active View measurements for video ads.

Best practices

Video and audio:

  • Video

  • File format: .mov or .mp4

  • Dimensions:

    • Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080

    • Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440

    • Square: 720 × 720, 1080 × 1080, 1920 × 1920

  • Aspect ratio:

    • Landscape/horizontal: 16:9 or 4:3

    • Portrait/vertical: 9:16 or 3:4

  • Codec: H.264

  • Frame Rate: 23.98 or 29.97

  • Bitrate: At least 20 Mbps

  • Length: 15 or 30 seconds

  • File size: Up to 1GB (per the Campaign Manager file size limit)

  • Black bars: No black bars

  • Letterboxing: No letterboxing

  • Audio

    • Codec: PCM (preferred) or AAC

    • Bitrate: At least 192 Kbps

    • Bit: 16 or 24 bit only

    • Sample rate: 48 kHz

    • Audio settings: Required

  • Companion creatives:

  • Companion banner size 20K.

  • Companion can be an image or HTML5.

  • Companion banner animation time should be 15 seconds.

  • Companion banner 18-24 FPS.

  • Include 300 × 250, 728 × 90, and 300 × 60 companion banner options.