Instagram Link ads

Ad Size:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended
  • Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Caption: Text only, max 2,200 characters
  • Limited support for landscape format
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB

 

Notes:

  • Your image may not include more than 20% text. See how much text is on your image.
  • A full width call-to-action will appear below your ad’s photo. A click on the call-to-action itself will immediately link offsite. A click on your ad’s image will highlight the call-to-action in blue, confirming a person’s intent to go offsite. If you do not choose a call-to-action, the Learn More call-to-action that links to your website will automatically appear below your ad.
 Instagram Feed

Instagram Feed

 

Instagram Carousel Ads

Ad Size:

  • Image size: 1080 x 1080
  • Caption: Text only, 125 characters recommended
  • Minimum number of images: 3
  • Maximum number of images: 5
  • Image ratio: 1:1
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB per image

 

Notes:

  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Caption: Text only, max 2,200 characters
  • A full width call-to-action will appear below your ad’s photo or video. A click on the call-to-action itself will immediately link offsite. A click on your ad’s image will highlight the call-to-action in blue, confirming a person’s intent to go offsite. If you do not choose a call-to-action, the Learn More call-to-action that links to your website will automatically appear below your ad.
 Instagram Feed

Instagram Feed

 

Instagram Video

Notes:

  • Caption length text: 2,200 characters Max
  • Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Minimum length: No minimum
  • Maximum length: 60 seconds
  • File type: Full list of supported file formats
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum size: 4 GB
  • Frame rate: 30fps max
  • Bitrate: No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
     

Ad Size:

  • Aspect Ratio: 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended
 Instagram Feed

Instagram Feed

 

Instagram Stories

Instagram has always been the place where people share their important highlights. Now, with Instagram Stories, we're making it easy to share everything in between.

Bring your business story to life

Ads in stories is a new format for businesses on Instagram. The full screen vertical format allows an immersive experience in both video or photo options. Advertisers can upload photos and videos with filters, text overlay and drawing tools. To audiences, ads appear only between stories when a user is in the immersive viewer and disappear after 24 hours. Instagrammers will not see the ad preview in the tray before clicking into the immersive view.

Ad Specifications

  • Format: Full screen vertical ad (9:16)
  • Recommended Resolution: 1080 x 1920
  • Minimum Resolution: 600 x 1067 
  • File Types: .mp4 or .mov (Video) or .jpg or .png (Photo)
  • Recommended Video Codecs: h.264, VP8
  • Recommended Audio Codecs: AAC, Vorbis
  • Maximum File Size: 4GB (Video) or 30MB (Photo)
  • Video Length: Maximum 15 seconds
  • hoto Content: Visible for 5 seconds

Supported Objectives

Reach, Video Views, Traffic, Conversions, App Installs
If you use the Traffic objective to run ads on stories, you can only use it to drive traffic to your website.

Tip

Captions are not currently available. Any text must be part of the video of image file.

Call To Action (Optional)
Reach, traffic, conversions (website): Apply Now, Book Now, Buy Now, Buy Tickets, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More
App Installs also includes: Install App, Install Now
Conversions (app) also includes: Install App, Install Now, Use App