Instagram has always been the place where people share their important highlights. Now, with Instagram Stories, we're making it easy to share everything in between.
Bring your business story to life
Ads in stories is a new format for businesses on Instagram. The full screen vertical format allows an immersive experience in both video or photo options. Advertisers can upload photos and videos with filters, text overlay and drawing tools. To audiences, ads appear only between stories when a user is in the immersive viewer and disappear after 24 hours. Instagrammers will not see the ad preview in the tray before clicking into the immersive view.
Reach, Video Views, Traffic, Conversions, App Installs
If you use the Traffic objective to run ads on stories, you can only use it to drive traffic to your website.
Captions are not currently available. Any text must be part of the video of image file.
Call To Action (Optional)
Reach, traffic, conversions (website): Apply Now, Book Now, Buy Now, Buy Tickets, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More
App Installs also includes: Install App, Install Now
Conversions (app) also includes: Install App, Install Now, Use App