Facebook link ads

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Ad Size:

Recommended image size: 1,200 x 628 pixels
Image Ratio: 1.9:1
Text: 90 Characters
Headline: 25 Characters
Link Description: 30 Characters

Notes:

  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Add a call-to-action button like "Shop Now" to encourage people take that action on your website. Choose from: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now or Donate Now is appropriate and applicable
 Desktop News Feed

Desktop News Feed

 Mobile News Feed

Mobile News Feed

 Right Column

Right Column


Facebook Carousel Ads

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Ad Size:

Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters

 

Notes

  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
  • Use product imagery to target returning or high-intent customers, and lifestyle imagery to target new customers. While you should use images that are related to one theme in each ad, try different creative strategies, like storytelling or sequencing, to see what works best for you.
  • This feature will optimize the performance of your ad by selecting and ordering the best-performing images and links for each person who sees your ad.
 Desktop News Feed

Desktop News Feed

 Mobile News Feed

Mobile News Feed

 Right Column

Right Column


Facebook Video Ads

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens. Video lengths up to 30 seconds or under will continuously loop on Facebook up to approximately 90 seconds. Learn more on continuous looping.

Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
  • Length: 120 minutes max, 60 second max recommended.
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 4GB max
  • Frames: 30fps max
  • Format: Full list of supported file formats here
  • Bitrate: No limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Ad SIze:

  • Text: 90 characters
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Slideshow Design Guidelines:

  • Use these guidelines to design a slideshow, which is a video created from static images.
  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3) or 1:1
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping
  • Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
 Desktop News Feed

Desktop News Feed

 Mobile News Feed

Mobile News Feed

 Right Column

Right Column


Facebook Canvas Ad

Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.

Canvas offers different components to tell your story. These components can be combined in different configurations. View a full overview of Canvas at canvas.facebook.com/help

Full Canvas

1 Header with logo

2 Full-screen image

 
 

4 Button for offsite links

 

5 Image carousel

 

6 Auto-play video

 

7 Full-screen tilt-to-pan image

 
 

Header

 

Design Requirements 

  • Image size: 66 pixels (maximum height) x 882 pixels (maximum width)
  • File type: transparent .png
  • Headers remain pinned at the top of the screen. If you don't want this behavior, you can instead use an image or text element instead of a header

Photo

 

Text Block

 

Design Requirements

  • 500 characters max
  • Font size: 6 point up to 72 point
  • Font color: #rrggbb
  • Font style: Bold, italic or underlined (must be applied to the entire text block, not individual words)
  • Font alignment: Left, center or right
  • Options: Serif or Sans Serif

Button

 with fill

with fill

 with stroke

with stroke

 

Design Requirements

  • Height: 48 pixels with 48 pixels of padding above and below
  • Text: 30 characters max
  • Options: Serif or Sans Serif
  • Print PagePrint All

Carousel

 

Design Requirements

  • Image ratio: Images can be full or partial height, but all images should be the same size
  • Image Size: 1,080 pixels (maximum width) x 1,920 pixels (maximum height)
  • File type: .png or .jpg
  • 10 images per carousel max

Video

 

Design Requirements

  • Video: Minimum resolution of 720p
  • Orientation: Portrait orientation is recommended, and it's also recommended that you not make videos full screen. Note: Landscape orientation videos will automatically resize themselves to play in portrait. This causes them to shrink and have black bars on either side
  • Length: You can have multiple videos in your Canvas, but for optimal loading speed, it is highly recommended that the collective run time should not exceed 2 minutes
  • Format: .mp4 or .mov
  • Thumbnail: This will be the first frame of the video
  • Print PagePrint All
  • Tip

Notes on Android:

  • Videos that are not loaded or are not playing (not their turn in sequence) will show the click to play button
  • Videos uploaded with an iPhone aspect ratio will extend past the height of the screen on Android

Product Set

 

Design Requirements

  • Advertisers must have uploaded a product catalog
  • The unified pixel needs to be set up correctly, since Canvas dynamically displays the best performing products. Currently, advertisers cannot choose the ordering of how items appear.
  • Up to 40 products can be displayed
  • Get full details here: https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/product-catalog